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The End of Local Television

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Mark my words: This is huge.

Television programs such as “The Simpsons” and “CSI” are for the first time commanding higher advertising rates at Web sites including Hulu.com and TV.com than on prime-time TV.

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The big loser? Local television stations, as the networks realize that the Internet will allow them not only to charge higher rates, but also to avoid sharing valuable commercial time with their local affiliates.

Daniel Brogan, President & Editor-In-Chief

Daniel Brogan is the founder, president, and editor-in-chief of 5280 Publishing, Inc.

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