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Rocky Mountain Spring Water: Not Just for Coors Anymore

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Corporate mergers have a tendency to confuse consumers. Take, for example, the MillerCoors company. Due to a recent shift in bottling and brewing operations, chief operating officer Dennis Puffer promised that although Miller High Life will now be brewed in Golden at the 136-year-old Coors brewery, the average “drinker will taste no difference at all” (via Milwaukee Journal Sentinel).

The balance of hops that differentiate the suds are of utmost and ongoing concern: Within two years 20 percent of the beer brewed at Coors will be Miller. Still, it leaves consumers to wonder whether the Coors slogan promising unique Rocky Mountain spring water has run its course.

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But, as The Denver Post reports, the bottom line—$500 million in savings via last year’s merger of Molson Coors and SABMiller—can turn old rivals into beer buddies. You can’t help but wonder what Adolph Coors would think if he was still alive.

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