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Expanding Audience at Altitude

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Fans of the Colorado Avalanche and the Denver Nuggets who don’t happen to live in Colorado may soon be able to watch their teams without much effort. Altitude Sports & Entertainment, the television network that broadcasts Nuggets and Avs games, struck a multi-year deal with Intelsat Limited for satellite distribution across the country, the Denver Business Journal reports.

Altitude is already seen in three million homes across a 10-state region, and the deal should broaden the network’s reach. Ultra-private billionaire Stan Kroenke owns Altitude—along with the Nuggets, the Avalanche, the Pepsi Center, the Colorado Rapids, and European soccer powerhouse Arsenal.

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Kroenke also happens to own 40 percent of the St. Louis Rams, a football team in the midst of a woeful 0-5 season and in the news a lot lately because of who wants to buy it. Radio host/lightning rod Rush Limbaugh, perhaps the most influential conservative voice in the country, has been part of a group making a play for the 60 percent of the Rams that Kroenke doesn’t own.

But yesterday, the group of investors, led by St. Louis Blues owner Dave Checketts, dropped Limbaugh from its lineup over the controversy his involvement has generated (via ESPN). Limbaugh claims it’s another example of liberals trying to keep conservatives out of the mainstream.

If Limbaugh didn’t have enough of the mainstream spotlight before this bid made headlines, the incessant coverage the issue has generated over the last week surely has changed that.

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