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What DU Research Tells Us About Workplace Shopping on Cyber Monday

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In the wake of a Black Friday in which the average shopper spent more than $365, up about $22 from last year, gift givers are now expected to flock online, lured by tantalizing deals from retailers. The trend of buying online is expected to increase 10 percent over last year, according to CNN.

And that’s a good thing for both businesses and consumers looking for bargains, Gordon Von Stroh, a University of Denver professor of management, tells 9News. What might not be so good is that “most Cyber Monday shopping happens in the workplace.” Last year, 60 percent of online purchases were made on the job, but Von Stroh says it is better if companies tolerate the distraction rather than try to fight it. “The employer has to realize that this institution is here; it’s not going away,” he says.

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