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Biz: Denver’s Record Setting Tourism Industry

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No matter the season, if you picture tourism in Colorado you probably think of visitors landing at Denver International Airport, and winding their way along I-70 into the Rocky Mountains. Denver, however, continues to become an increasingly attractive destination for tourists, according to a new report commissioned by Visit Denver, the tourism and marketing arm of the city. Last year, according the report, Denver visitors spent a record $4 billion in the Mile High City, a figure that has nearly doubled since 2005. “It’s exciting to see that our marketing efforts are working and we are continuing to drive new lucrative ‘marketable’ visitors to Denver,” said Richard Scharf, president and CEO of Visit Denver, in a press release. “Tourism and conventions don’t just happen.”

Here, a look at the numbers from the new report.

—Image courtesy of Shutterstock

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