Mechanical Requirements
Download Ad Specifications (420K PDF, updated 10-07)
Much of 5280's appeal comes from the lavish four-color printing process used to produce the magazine.
To ensure that your ad reproduces with the highest quality possible, please pay careful attention to
the following mechanical requirements.
General Advertising Specifications
In keeping with industry standards regarding digital ad delivery, 5280 Publishing is now promoting PDF/X-1a as the preferred submission format for all advertising files. We strongly encourage all advertisers to become familiar with the PDF/X standard. It is widely accepted and extremely reliable. However, we will continue to accept native file formats for a limited time. For more information regarding this file format and a list of software vendors and service bureaus that support them, visit http://www.ddap.org or http://www.swop.org.
PDF/X-1a
- PDF/X1a file saved on a CD-ROM, 100/250 MB Zip, or uploaded via secure upload form (contact your representative for access information) Only one ad per file
- All High-resolution images and fonts must be included when the PDF/X1a file is saved
- Only use Type 1 Fonts - No TrueType fonts or Font substitutions.
- Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 200 and 400 dpi
- Total area density should not exceep SWOP 300% TAC
- NO RGB or JPEG Images. Do not nest EPS file into other EPS files. Do not embed ICC profiles within images
- All required trapping must be included in the file(s).
- Download 5280 Acrobat Distiller settings
Electronic Submissions
Digital submissions may be made via secure upload form (Visit www.5280.com/uploads, user: uploads, pass: 5280up) or disc compatible media: CD-ROM or DVD. Unless otherwise specified, optical media will not be returned.
Proofing
Color proofs should be submitted with digital files, and they should be printed at 100 percent. In absence of paper proofs or unacceptable proofs, 5280 is not responsible for the color reproduction.
Digital color calibrated proofs that meet SWOP standards should be used for digital ad materials. Black-and-white laser proofs are acceptable with color ads, but 5280 cannot guarantee accurate color with such submissions. In cases when proofs cannot be supplied at 100 percent, please clearly indicate at what percentage the proof is printed.
Platform
5280 is an all-Macintosh computer network: PC formatted files will not be accepted.
Software
Acceptable applications: InDesign CS, QuarkXPress (version 6.x or higher), Adobe Photoshop (6.x or higher), and/or Adobe Illustrator (6.x or higher). 5280 cannot guarantee correct output from any other application (such as Adobe PageMaker and any word processing applications), and ads built and submitted in such programs are subject to refusal.
Fonts should be PostScript, Type 1 fonts. 5280 cannot guarantee correct output of any file using TrueType fonts. Both screen and printer fonts must be included with your ad. This includes fonts used in EPS files.
Colors should be built using a CMYK model. All spot colors will be converted by 5280 to the closest possible CMYK equivalent. If your ad requires a spot color, please contact your account executive to discuss spot ink charges.
All images used in the layout of your ad
should be included with your submission.
Raster images should be scanned at 100 percent at a print resolution of 300 dpi, and saved as CMYK or Grayscale TIFFimages. Bitmapped images are acceptable for most scanned logos. Images not meeting these specifications are subject to refusal and re-scanning, and the advertiser risks incurring late and/or scanning charges. Dot values in raster images of 85 percent may print solid, and 3 percent may print white. Vector images should be saved as EPS files using CMYKcolors with outlined fonts. Raster images used in EPS files must be embedded.
Ad layouts should be designed to the ad size: any placement, approval information, or other information should be placed on the pasteboard. Bleeds should be built into the document size, not extended to the pasteboard (see Trim and Bleed Sizes above). Any ad created with a document size different from the ad size (including ads with bleeds) may be subject to refusal, and the advertiser risks incurring late and/or scanning charges.
Film Submissions
All film submissions will incur an additional scanning charge. These charges are as follows:
Black-and-white ad: $18
Color ad: $60
Mechanical Film Requirements should be supplied right-reading, emulsion-side down, screened negatives, output at 150 lpi. Color ads must include registration marks and color bars on all negatives. The maximum density should not exceed 280 percent. A matchprint or comparable digital proof must accompany all ads.
Production Charges
To Agencies: ANY disk internvention required by 5280 or its printer will result in charges to the advertiser. Charges will also be given for scans (4c or BW), digital proofs, and photography fees.
Blueline Charge: $150/day is charged to the advertiser if artwork is not recieved by the drop-dead date.
Miscellaneous
Black-and-white ads cannot be submitted as color. Please scan your discs for viruses.
5280 cannot be responsible for returning proofs. Any disc intervention by 5280 is subject to charges to the advertiser. Please print your files to a PostScript printer prior to submission as a precautionary measure.
Contact Information
Please send all questions, comments or concerns regarding ad material requirements to your account executive and/or
Brian Roundtree
Production Manager
brian@5280.com
303-832-5280, x226
Supplied Inserts
DEADLINE: Contact your Account Representative
General Info
- Method of Binding: Perfect
- Jog Direction: Head or Foot (floating of cards is not an option)
- Binding Trim: 3/16" head, 1/8" each spine, face and foot
- Minimum untrimmed insert size: 6" x 4"
- Maximum Size: 8.5" x 11-1/8"
- Minimum thickness for card sizes: 70# book: Maximum 80# book
- Inserts shorter than 10-7/8" cannot be bound in between covers and first/last text page
Tip-Ons
- Minimum tip-on size: 4" x 3-1/2", Maximum size: 8-5/8" x 11-3/16"
- Minimum tip-on thickness: 1 sheet of 60# book; Maximum tip-on thickness: 32 pages of 50# book
Approval Procedure
5280 requires 5 samples or mockups of all supplied inserts for insertion approval
prior to shipment to printer. Please ship to:
Brian Roundtree
Production Manager
5280 Magazine
1514 Curtis St.
Suite 300
Denver, CO 80202
Labeling
- Supplied inserts must be packed tightly in cartons with each lift or bindle facing the same direction. Each carton must be marked "5280 Magazine" , "insertion date", and quantity in carton.
- Supplied inserts more than 2 pages (example: 4 or more pages) must be flush folded (no binding lap)
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