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Digital Advertising

Ad Submissions

Submit ads to: stephanie@5280.com. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run.

Implementation & Best Practices

All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. Flash files are not accepted.

Deadlines

All banners are due at least 5 business days before the start of the campaign.

Reports

Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.

Pricing

Please contact an account executive for pricing and terms.


Run of Site (ROS)

Banners will run in rotation on all pages not sold for exclusive monthly section sponsorships.

Display Ad Units Available:
Display Ad Unit Requirements:
Mobile Ad Units available:
Mobile Ad Unit Requirements:

Takeovers

Sponsor a section of your choice and be the exclusive advertiser for that page. Landing page includes Leaderboard, Half Page and Medium Rectangle banner sizes.

Takeovers can run on the following Categories:

Channels, Directories, Guides and Content Categories. Please contact your account executive for more information.

Ad Units required:

Interstitial/Pop-up

Homepage & Channels – Desktop and Mobile

Front and center display to our most heavily visited page. Your message shows up to each unique visitor once a day.

Pushdown Leaderboard

[example]
Home page and section landing pages only.
A leaderboard with initial dimensions of 970×90 pixels. When the ad is expanded, it “pushes” page content down rather than displaying over the top of page content as most expandable ads do. For guidelines and an Adobe Flash template for this format, please visit: http://www.richmediagallery.com/formatDetail/?id=40
(Please note that HTML 5 must be provided as a third-party tag. 5280 offers HTML5 hosting for additional fees, please contact your sales associate for further details.)

In-banner video

[example]
Promote your pre-produced 15 second ad to 5280.com visitors.

For more creative guidelines, please visit iab.net/guidelines


Newsletters

Newsletter traffic changes daily. Please contact your account executive to get up-to the-minute statistics.

Ad Units available:
Creative Requirements:

Newsletter Descriptions

Table Talk: Published every Tuesday [example]
An inside look at Denver’s ever-changing food scene.

Best Bets: Published every Wednesday [example]
Editors’ picks for the week’s hottest events.

Home: Published two Thursdays monthly [example]
At home in the Mile High City.

Roundup: Published every Friday [example]
Your weekly dish of 5280.com’s best stories.

Getaways: Published two Thursdays monthly [example]
Exclusive travel promotions from 5280 advertisers.

A-List: Published monthly  [example]
Special events, exclusive offers, chances to win, and more.

First Look: Published monthly [example]
Inside 5280’s latest issue—on newsstands now!

Steals & Deals: Published every Friday [example]
Discounts and timely deals from 5280 advertisers.

The Goods: Published twice monthly [example]
Select offers from 5280 magazine and our partners.

Wellnesss: Published two Wednesdays a month [example]
Keeping Colorado’s health in check.

Selects: Published monthly [example]
Hand-selected offered just for you.

Newsletter Signup

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