The Denver Business Journal reports on yet another lifestyle magazine launch in Denver. This one's called 1 Magazine, because we're (wait for it) one mile above sea level. OK, fine. But I couldn't help noting this interesting turn of a phrase:

The media kit describes the magazine as "an essential guide to local issues, dining arts, entertainment and living well in the Mile High City."

Essential guide? Living well in the Mile-High City? Where have I heard those before? Oh, that's right. In just about every press release and promotional piece we've put out since at least 2002. Examples here, here, here, here, here, and here. Of course, the DBJ notes that even the new magazine's name is hardly original.

It is not to be confused with One, a publication of Colorado's HealthONE hospital system, or One Magazine, published by the National Association of Free Will Baptists.