The Stink Over the "Pull My Finger" App for iPhone

February 2009
If you don't already know, an iPhone is so sophisticated that it is capable of emitting farting noises. Keep that in mind as a Florida firm raises a stink over Loveland-based InfoMediaInc.'s decision to use the phrase "pull my finger" in promoting "iFart Mobile," one of the many prankish 99-cent applications for the iPhone. Florida's Air-O-Matic Inc.'s "Pull My Finger" led sales in the flatulence-novelty category, but then came iFart, which made gains seemingly because of its nuts-and-bolts marketing, which is now the subject of a legal battle, according to the Fort Collins Coloradoan. Air-O-Matic's attorneys want Apple to remove iFart for trademark infringement, but Apple has refused. The lawyers also want InfoMediaInc. to cough up $50,000. Kevin Houchin, InfoMedia's lawyer retorts in paperwork that the phrase "pull my finger," "and derivations thereof, are generally known and widely understood in American society to be a joke or prank regarding flatulence," as Wired writes.