What Can Local News Organizations Do to Make a Buck?
By April 23, 2009 9:40 AM
The Colorado Springs Gazette is trying something "new" in the hopes of reviving its advertising sales--print another paper. As of May 6, the familiar broadsheet edition will now compete with its company's own free smaller paper called Ink, which is meant to reach smaller advertisers who can't afford the big edition, according to The Associate Press
(via The Washington Post).
Ink should take about 10 minutes to read, which is about the time it takes to eat a bagel, says Jeff Thomas, executive editor of the Gazette, owned by California-based Freedom Communications Inc. (via Romenesko
Meanwhile, in Denver, the journalists who lost their jobs when the Rocky Mountain News recently went under have envisioned a paperless news world at INDenverTimes (the website incidentally featuresÂ a story
noting the Rocky would have turned 150 years old today).
But the hopeful news site, which aims go live in early May, relying on paid subscribers and advertisers, has hit a rather significant snag: Its would-be financial backers are leaving the project, according toÂ The Denver Post
. An official statement regarding the matter is expected from INDenverTimes today.