Shaun White wasn't the only snow buff making history in Colorado this weekend. The Snowsports Industry Association's trade show wrapped its inaugural debut in Denver yesterday, and as Westword writes, "Snagging SIA was a coup: It's the biggest trade show booking yet for Visit Denver, the city's convention and visitors' bureau, projected to pour $352 million into the city over the life of the 11-year contract." The weekly used the occasion to profile Denver-based Never Summer, the successful snowboard manufacturer owned by two Fort Collins brothers who are bucking the industry's tough recession statistics. Their prosperity is mainly due to predicting design trends and building locally at a time when much of the "snowboarding industry has exported itself to China." Never Summer (whose women's Lotus boards are pictured) expected to take a lot of orders at the SIA show, which counted "notable" guests, including U.S. Senator Mark Udall and actress Pamela Anderson (not together), according to an SIA press release. If you were lucky enough to go, you may know that when it comes to fashion on the slopes, the latest trends look a lot like they did on the fall runways---with lots of neon, metallic, and animal prints in high-tech fabrics, notes The Denver Post. And no more pants on the ground: Skin-tight is in. For gear heads, Outside rounds up its favorites from the show.