Back in March, Longmont's Daily Times-Call reported that the city was among hundreds across the nation lobbying to be part of the Google Fiber plan to bring ultra-high-speed Internet service to communities. But the competition is intense. To get Google's attention, the mayor of Topeka, Kansas, temporarily changed the name of his city to "Google." And officials in Duluth, Minnesota, proclaimed satirically that all first-born males and females would be named, respectively, "Google Fiber" and "Googlette Fiber." As for Longmont, officials said they were confident they didn't need to pull any kind of stunt or gimmick, because the Front Range town is exactly the kind of place Google is looking for. But that was March.

Today, Longmont residents will hop onto the stunt bandwagon by spelling "Longmont Loves Google" with their cars in the parking lot of Silver Creek High School---if enough people show up, that is. After organizing the cars for about one-and-a-half hours, a satellite from DigitalGlobe, a Longmont-based satellite imagery company, will fly over and snap a picture at precisely 12:27 p.m. (via a city news release). "We took a real interest in making sure we didn't slow down," Tom Sheffield, the Longmont resident who thought of the stunt, tells Boulder's Daily Camera. "The contest didn't end when we submitted the paperwork. They want to know the community is behind it." Locally, Boulder, Louisville, Lafayette, and Erie are all competing with Longmont for the super-speed broadband network, which would increase Internet speeds by 100 times.