The It Factor for Denver: A popular line in town (just look below to see the number of stores carrying it), BCBG’s easy collection will appeal to women seeking a cool look on a hot day. Especially attractive are the color-blocked dresses, like the version pictured in coral (one of the season’s strongest hues) grounded by gray.

The Gist of It: Opening with a series of diaphanous white dresses that gave the show an upbeat vibe, BCBG explored airy, goddess looks for next spring. Cut close to the body but not fitted or constricting, silhouettes include jumpsuits, '60s-style trapeze dresses, ankle-skimming maxis, above-the-knee sheaths, and one-shoulder minis.

Feminine details—like hemstitching, lace, tulle hems, and sheer overlays—are presented in such a way as to keep the looks clean and the collection on-trend with fashion's currently paired-down mood. And the color story remains minimal, with white, sand, and pale gray only briefly interrupted by a burst of coral or yellow.

Look for It At: BCBG Max Azria, 3000 E. First Ave., 303-355-5504; 105 Filmore St., 303-270-0146; and 41 W. Flatiron Circle, Broomfield, 303-469-0642;

Garbarini, 3003 E. Third Ave., 303-333-8686;

PJs Boutique, 1509 S. Pearl St., 303-777-8912;

Saks Fifth Avenue, 2900 E. First Ave., 303-393-6333;

The Garment District, 2595 S. Colorado Blvd., 303-757-3371; 

Dillards, visit dillards.findlocation.com for nearest location.