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By: Michael de Yoanna

Category: Elevated Voices

Posted: November 29, 2010 10:32 AM

What DU Research Tells Us About Workplace Shopping on Cyber Monday

In the wake of a Black Friday in which the average shopper spent more than $365, up about $22 from last year, gift givers are now expected to flock online, lured by tantalizing deals from retailers. The trend of buying online is expected to increase 10 percent over last year, according to CNN.

And that's a good thing for both businesses and consumers looking for bargains, Gordon Von Stroh, a University of Denver professor of management, tells 9News. What might not be so good is that "most Cyber Monday shopping happens in the workplace." Last year, 60 percent of online purchases were made on the job, but Von Stroh says it is better if companies tolerate the distraction rather than try to fight it. "The employer has to realize that this institution is here; it's not going away," he says.

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Retailers take a loss for

Retailers take a loss for eleven months of the year just to make money from Christmas shopping.  The busiest offline shopping day of holiday season is Black Friday, while Cyber Monday is the busiest online shopping day.  According to the report, "Black Friday" deals could be dropping its charm for many Americans. The turnout this year could possibly be its lowest in three years, as reported by a new survey. Source for this article: Black Friday holiday shopping may be losing its appeal.

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