Get Involved: Fashionistas Support Breast Cancer Awareness Month

October 10 2012, 2:30 PM

October is National Breast Cancer Awareness Month (NBCAM). As the daughter of a breast cancer survivor, I find it especially important to acknowledge organizations that are working to eradicate this terrible disease and that support women’s causes in general. So even if you missed the annual Susan G. Komen Race for the Cure, don’t despair: There are still plenty of ways for the fashion-focused to get involved in the cause.

Larimer Square’s Apricot Lane Boutique is hosting an in-store “Pink Party” on Saturday, October 13 (2 to 6 p.m.) featuring a goodie bar serving pink cookies, candies, and drinks, as well as 10 percent off all merchandise. Plus, enter the chance to win gift certificates to the Square's restaurants among other prizes. A percentage of the proceeds benefit the Breast Cancer Society.

Free; 1411 Larimer St., Unit 101, 303-484-8849, apricotlanedenver.com

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Centennial’s Pampered Passions Fine Lingerie has long specialized in fitting breast cancer patients (they even have a stop-in-shop at Porter Hospital) in addition to having a regular lineup of sexy underpinnings. The store is hosting a champagne brunch on Sunday, October 21 (11 a.m. to 4 p.m.) to celebrate cancer survivors and benefit the AMC Cancer Fund in support of the University of Colorado Cancer Center. Julie Aigner-Clark, the inventor of Baby Einstein and a cancer survivor herself, will speak at noon about the importance of feeling beautiful during and after cancer treatment.

Free; 9615 E. County Line Rd., Ste. D, Centennial, 303-346-8450, pamperedpassions.com and ppcarewear.com

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Macy’s is joining forces with Wacoal this month and hosting in-store FI(gh)T FOR THE CURE® bra fitting events statewide. Ladies will receive a complimentary fitting in a Wacoal or b.tempt’d by Wacoal style from a specialist. For every woman that participates, Wacoal will donate $2 to Susan G. Komen for the Cure for breast cancer outreach programs, plus an additional $2 for every Wacoal or b.tempt’d by Wacoal bra or shape wear piece purchased. Appointments are highly recommended for the fittings.

All from 11 a.m. to 5 p.m.; Macy's Fort Collins (Tuesday, October 23); Macy's Boulder Twenty Ninth Street (Wednesday, October 24); Macy's Park Meadows, (Thursday, October 25); Macy's Cherry Creek (Friday, October 26)

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In addition to breast cancer survivors receiving 20 percent off any purchase all month long, SOL is hosting a bra drive for the Gathering Place. Not only do you get to clean out your bra drawer, you'll also be donating to a good cause and you’ll be entered to win two new bra and panty sets for yourself (valued at $400).

248 Detroit St., 303-394-1060, sollingerie.com

Follow fashion editor Georgia Benjou on Twitter at @gabenjou or on Pinterest at gabenjou.