Super Bowl Ticket Market “Soft"

Fan distance and weather are playing a factor in Super Bowl ticket sales.
January 22 2014, 10:45 AM

Potential Super-Bowl-ticket buyers are sitting on sidelines so far, which could drive prices for the big game lower within the next week.

Chris Matcovich, vice president of data for the ticket aggregator TiqIQ, told Bloomberg News this week that the market has been “really soft” compared to predictions several months ago. “There is a tremendous amount of quantity on the resale market for this game,” Matcovich said, “the most we’ve seen for a Super Bowl, and so far demand has been average at best.”

Weather, in part, has to be considered a factorAccuWeather has pushed up the forecasted daytime temperature for the Super Bowl to 40 degrees—“with a chance for a couple of snow showers”—but the predicted low is 25 degrees with wind gusts up to 11 mph.

Distance, though, might be the biggest issue. “By the end of the week, most sales will be in the New York/New Jersey area, and then you'll see them come down,” Connor Gregoire, a Seatgeek.com communications analyst, told the Pittsburgh Tribune-Review. “The secondary market is healthy, but there were expectations this would be the most expensive Super Bowl ever. But the two cities are 4,600 miles away.” According to the newspaper, “The tickets available on the open market jumped from 12,000 on Monday to 17,000 on Tuesday as fans from non-participating teams began putting up their seats for sale.”

Still, this game isn’t going to be cheap for fans who want to make the trek. On StubHub, the secondary market ticket seller, the cheapest seats were $2,440. Parking passes, meanwhile, were going for nearly $300.

Matcovich says last-minute airfare and hotel costs eventually will push Denver and Seattle fans out of ticket buying and will leave football fans in a relatively small area as the primary ticket targets. “… I’m confident that prices on the low end will drop to the $1,500 range,” Matcovich said.

—Image courtesy of Shutterstock