The days when generations of family doctors cared for generations of the same family are long gone. The advent of medical specialization combined with our increasingly transient society has brought us to a time when it is the exception, rather than the rule, to have a long-time personal physician.
+ Nowadays, most of us wait until something goes wrong before we think about finding a doctor. And then it's usually a decision that's made in a hurry, with lilttle or no information about the physician we're choosing.
+ Part of the problem is the complexity of the decision. Just how are we supposed to know who's the best doctor for what ails us? After all, it's hard to even pronounce otolaryngologist, much less know which one we should see.