Tough Love

Five reasons it's difficult to date in Denver—and what you can do about it.

February 2009

No. 5: A Brave New (Online) World
By Cara McDonald

The point, click, date phenomenon of eHarmony, Match.com, and other dating sites has made casting a wide net easier than ever—which is both a blessing and a curse. "Online dating gives the illusion of infinite options," says dating consultant Rachel Greenwald, a Denver native and author of the bestselling advice tome Find a Husband After 35: Using What I Learned at Harvard Business School. Greenwald, who also coaches clients through the online profile-writing process, admits that having a lot of candidates can be a good thing, but warns against dating with the mindset that someone better is just a mouse-click away. "Online dating forces you to make superficial judgments," she says. "It's harder to get beyond the first date. We now date to rule people out. We need to approach dates looking to rule them in."