Digital Advertising

Updated February 19, 2014

Implementation & Best Practices
All submitted artwork for and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit Flash files are not accepted for newsletters.

Preparing Flash Banners
Find out how to prepare your Flash file for our website. We use DoubleClick for Publishers (DFP) to host ad banners. DFP requires the specific clickTAG in order to properly track clicks. You must provide a URL rather than a snippet for the creative. A gif, jpg or png backup file must be provided as Flash will not serve on all platforms including iOS devices.

All banners are due at least 6 business days before the start of the campaign.

Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.

Please contact an account executive for pricing and terms.

Run of Site (ROS)

Download PDF of specifications
Banners will run in rotation on all pages not sold for exclusive monthly section sponsorships.

Ad Units available:


  • Standard Takeover Example [example]

Sponsor a section of your choice and be the exclusive advertiser for that page. Landing page includes Leaderboard, Half Page and Medium Rectangle banner sizes.

Takeovers can run on the following Categories: stories, Home Page, Events, Magazine, Eat & Drink, Dining Guide, Travel & Outdoors, Top Doctors, Top Dentists, Wellness, Dwell, Fashion, and Top of the Town.

(3) Ad Units required:

Takeovers can run on the following Categories: stories, Home Page, Events, Magazine, Eat & Drink, Dining Guide, Travel & Outdoors, Top Doctors, Top Dentists, Wellness, Dwell, Fashion, and Top of the Town

Rich Media

Pushdown Leaderboard [example]
(home page and section landing pages only)
A leaderboard with initial dimensions of 970x90 pixels. When the ad is expanded, it “pushes” page content down rather than displaying over the top of page content as most expandable ads do.

For guidelines and an Adobe Flash template for this format, please visit:
(Please note that HTML 5 must be provided as a third-party tag. 5280 offers hosting for additional fees, please contact your sales associate for further details.)

Homepage Interstitial/Pop-up [example]
Front and center display to our most heavily visited page. Your message shows up to each unique visitor once a day. Available on channel pages only.
DIMENSIONS: 800 x 600 (desktop only) 300x250 (desktop & mobile)

In-banner video [example]
Promote your pre-produced 15 second ad to visitors.


Download PDF of 5280 newsletters specifications

Newsletter ad placement example: [example]

Ad Units available:


Newsletter traffic changes daily. Please contact your account executive to get up-to the-minute statistics.

Kids & Family: Published the second Monday of each month
Our guide to raising a family in the Mile High City.

Table Talk: Published every Tuesday [example]
The latest picks, news, and restaurant buzz from our food expert Amanda M. Faison.

Best Bets: Published every Wednesday [example]
An insider’s guide full of the coolest goings-on in town.

Dwell: Published two Thursdays monthly [example]
Catch the latest trends in home design, interior decorating, and real estate in the Mile High City.

Traveler: Published two Thursdays monthly [example]
Exclusive deals on travel packages, destinations, and hotels from 5280 advertisers.

Roundup: Published every Friday [example]
Read the best of each week in this weekly recap.

Steals & Deals: Published every Friday [example]
A roundup of stellar discounts and timely deals from our marketing and promotions department.

The Goods: Published twice monthly [example]
Select offers from 5280 magazine and our partners.

First Look: Published monthly [example]
Sneak peak up the upcoming issue directly from our editorial director, Geoff Van Dyke.

A-List: Published monthly [example]
Alerts from our marketing and promotions department including special events, exclusive offers, chances to win, and more.