Digital Advertising

Updated March 19, 2014

Implementation & Best Practices
All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. Flash files are not accepted for newsletters.

Preparing Flash Banners
Find out how to prepare your Flash file for our website. We use DoubleClick for Publishers (DFP) to host ad banners. DFP requires the specific clickTAG in order to properly track clicks. You must provide a URL rather than a snippet for the creative. A gif, jpg or png backup file must be provided as Flash will not serve on all platforms including iOS devices.

Deadlines
All banners are due at least 6 business days before the start of the campaign.

Reports
Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.

Pricing
Please contact an account executive for pricing and terms.

Run of Site (ROS)

Download PDF of 5280.com specifications
Banners will run in rotation on all pages not sold for exclusive monthly section sponsorships.

Ad Units available:

Takeovers

  • Standard Takeover Example [example]
  • Wraparound Takeover Example [example]

Sponsor a section of your choice and be the exclusive advertiser for that page. Landing page includes Leaderboard, Half Page and Medium Rectangle banner sizes.

Takeovers can run on the following Categories:
5280.com stories, Home Page, Events, Magazine, Eat & Drink, Dining Guide, Travel & Outdoors, Top Doctors, Top Dentists, Wellness, Dwell, Fashion, and Top of the Town.

(3) Ad Units required:

Takeovers can run on the following Categories:
5280.com stories, Home Page, Events, Magazine, Eat & Drink, Dining Guide, Travel & Outdoors, Top Doctors, Top Dentists, Wellness, Dwell, Fashion, and Top of the Town

Wrap-around takeover: Stacked ads that work together as one unit and wrap around 5280 content.

Rich Media

Pushdown Leaderboard [example]
(home page and section landing pages only)
A leaderboard with initial dimensions of 970x90 or 970x66 pixels. When the ad is expanded, it “pushes” page content down rather than displaying over the top of page content as most expandable ads do.

Homepage Pop-up ad [example]
Front and center display to our most heavily visited page.
Your message shows up to each unique visitor once a day.

In-banner video [example]
Promote your pre-produced 15 second ad to 5280.com visitors.

Newsletters

Download PDF of 5280 newsletters specifications

Ad Units available:

Descriptions

Newsletter traffic changes daily. Please contact your account executive to get up-to the-minute statistics.

Table Talk: Published every Tuesday [example]
18,000 subscribers
The latest picks, news, and restaurant buzz from our food expert Amanda M. Faison.

Best Bets: Published every Wednesday [example]
16,500 subscribers
An insider’s guide full of the coolest goings-on in town.

Dwell: Published the third Thursday monthly [example]
23,000 Subscribers
Catch the latest trends in home design, interior decorating, and real estate in the Mile High City.

Traveler: Published two Thursdays monthly [example]
7,500 subscribers
Exclusive deals on travel packages, destinations, and hotels from 5280 advertisers.

Roundup: Published every Friday [example]
23,000 Subscribers
Read the best of 5280.com each week in this weekly recap.

Steals & Deals: Published two Fridays monthly [example]
11,500 subscribers
A roundup of stellar discounts and timely deals from our marketing and promotions department.

The Goods: Published about once a month [example]
30,000 Subscribers
Select offers from 5280 magazine and our partners.