What: For the first time, the natural-products industry invites the general public to apply to attend its ideas and leadership conference, SNAP!. Why: Thinkers like New York Times Magazine political writer Matt Bai, NASA science astronaut Joseph P. Allen, and National Geographic Society explorer-in-residence Wade Davis will discuss science, nature, art, and people. Bonus: Conference-goers close out the three-day event with with a politically charged, Michael Franti and Spearhead concert. Details: Sept 23-25. Tue 2 p.m., Wed 7 a.m., Thu 7 a.m. Boulder Theater, 2032 14th St., Boulder; St Julien Hotel and Spa, 900 Walnut St., Boulder. $1,500. For more information, call 303-449-0717 or visit www.snapgathering.com .