Struggling Crocs Inc. Gets New CEO
By Michael de Yoanna
Created 2009-03-03 13:24

By: Michael de Yoanna [1]

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Struggling Crocs Inc. Gets New CEO

Crocs Inc., the Niwot, Colorado, company that makes those rubbery clog shoes, has a new CEO, "footwear veteran" John Duerden, according to Boulder's Daily Camera [2]. Duerden replaces Ron Snyder, who will retire. Connecticut's The Day [3] notes that Duerden was the former president and CEO of Reebok International and comes to Crocs at a "time of intense changes at the company," which has struggled financially. In 2007, Crocs traded around $75 a share but now trades at little more than $1. Duerden most recently has focused on a consulting company, Chrysallis Group, that he created to work on various branding campaigns. Duerden will receive an annual salary of $850,000 along with a $350,000 signing bonus, and about $550,000 in stock. The company, launched by three friends in Boulder, and made millions of dollars. "Then the trouble began," as Robert Sanchez wrote recently for 5280 [4].
Source URL: http://www.5280.com/blogs/2009/03/03/struggling-crocs-inc-gets-new-ceo

Links:
[1] http://www.5280.com/tag/authors/michael-de-yoanna
[2] http://cl.exct.net/?qs=fb054f16a3fed14ec57474af436f4d433586df05c69264670222aa25d330fe03
[3] http://cl.exct.net/?qs=fb054f16a3fed14e346473a65cfdd5e976cc1f10490431f8fb120640b7334fc6
[4] http://cl.exct.net/?qs=fb054f16a3fed14e7413c63fe5a230508c09ac93ae398ec08fa235ba3006cc9c