How Focus on the Family Is Softening Its Radio Programming
By Michael de Yoanna
Created 2010-03-25 11:32

By: Michael de Yoanna [1]

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How Focus on the Family Is Softening Its Radio Programming

As James Dobson [2], the man who founded the conservative Focus on the Family [3] ministry in Colorado Springs, stepped down from his pulpit and Focus-produced radio show to start an independent radio program with his son, Ryan, one question lingered: How would Focus proceed without him? The path is now becoming apparent. Focus' approach will be less stern, much more touchy-feely. As the Colorado Springs Gazette [4] writes: "Dr. Phil and Oprah, look out. Here comes Yvette Maher." Maher has launched a new Webcast called "Your Family--Live," a two-hour program formatted like a daytime talk show that includes everything from heart-wrenching human stories to humor. "It is a new day for Focus," says Maher, Focus' senior vice president of family and community. "We will talk about anything and everything." The show aims to reach a younger audience, particularly new parents, and will stay away from hot-button issues that were Dobson favorites, including abortion and gay marriage.

Source URL: http://www.5280.com/blogs/2010/03/25/how-focus-family-softening-its-radio-programming

Links:
[1] http://www.5280.com/tag/authors/michael-de-yoanna
[2] http://www.5280.com/blog/?p=27309
[3] http://www.focusonthefamily.com/about_us/broadcasts.aspx
[4] http://www.gazette.com/articles/family-96131-focus-target.html