These days, condoms are prone to be dispersed with some sort of public-health message. At the World Cup in South Africa, for instance, cases of rubbers are displayed in women's restrooms printed with a toll-free number for an AIDS Hotline and illustrations indicating how to use and dispose of them (via The Washington Post [2]). Meanwhile, a new condom is making its debut from Boulder. Sir Richard's, branded with the slogan "Doing Good Never Felt Better [3]," takes the idea of "think global, act local" to heart: The company will donate a condom for each one sold as a way to improve public health around the world, writes the Daily Camera [4]. The new prophylactics, manufactured in Malaysia, will be marketed to women, college students, and the gay community by using a "very disruptive" product design: a colorful plaid print with Sir Richard's logo. Moreover, the condom is vegan-friendly---made without casein, a dairy byproduct often used in manufacturing. "Our demographic is more sensitive to the ingredients," says Boulder resident and co-founder Mathew Gerson.