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The Saddlemaker [2] from 5280 [3] on Vimeo [4].
This video was a finalist for the 2012 National Magazine Awards for Digital Media [5].
Read more about Jesse Smith here [6].
Links:
[1] http://www.5280.com/taxonomy/term/516
[2] http://vimeo.com/34304052
[3] http://vimeo.com/user1608322
[4] http://vimeo.com
[5] http://www.magazine.org/asme/about_asme/asme_press_releases/nma-digital-2012-finalists-press-release.aspx
[6] http://www.5280.com/magazine/2012/01/saddle