If you find yourself looking forward to Denver’s quarterly flea markets, be sure to head down to the Dairy Block in LoDo this summer. Starting June 4, many of the same vendors seen at Fetch Markets (formerly the Denver Flea) will be selling their goods at Fetch Shop—the company’s first brick-and-mortar space dedicated to highlighting brands from Colorado and beyond.
The shop, which sits adjacent to the Blake Street pedestrian alley, spans 3,000 square feet and will debut with goods from about 25 brands. “To really fill out it, my goal is to have probably 40 to 50, so we’re reaching out a lot,” says Blake Adams, owner of Fetch. Each brand leases space from Fetch on a per-square-foot basis from six to 12 months. “It effectively works out more advantageously to them than wholesale,” Adams says. The shop will rotate brands in and out as leases end.
Adams wants the shop to serve as an incubator for brands to grow while providing a unique shopping experience for Denverites. To achieve this, Fetch Shop is laid out in five phases: preparation, incubation, illumination, observation, and implementation. “We wanted the design to capture your eye and pull you through it,” Adam says. “Abstractly, the spaces represent the creative process.”
The first phase, “preparation,” focuses on home goods for the kitchen and pantry. “This room is meant to look like it was sketched with black outlining everything,” Adams says. This room features Colorado-based brands like Bjorn’s Colorado Honey, Cultura Chocolate, and Pastamore.
The next phase, “incubation,” is decorated with pink egg crates along the walls, heat lamps, and red light bulbs. “This area will eventually be a rotating residency program,” Adams says. Adams wants artisans from different cities showcasing their crafts at the Fetch Shop. “Everything in here is an emerging brand—some local, some out-of-state—but they’re all small, looking to get their retail presence in Denver,” he says. “All of the out-of-state people we have here don’t have a retail presence anywhere else.” Right now, in this room you will find colorful swimwear by B Fresh and mountain-inspired candles from Old Pine Candle Co.
A pool table that belonged to Adams’ father is the centerpiece of the third phase, “illumination.” Colorful lights matching the table’s felt hang overhead. While the table is currently being used to display merchandise, it is meant to be played on. “We want this to be a community place as well,” Adams says. A door that connects to the shop’s third room is shared with Blanchard Family Wine. In the future, Fetch Shop will collaborate with Blanchard for events, making it easy for customers to enjoy local wine while meandering through the shop.
In the “observation” phase, a chain-linked fence borders the fourth room. “You can kind of look through to see what’s going on,” Adams says. Here, you will find jewelry brands like Harper Made and Rose and Royce, which were also present at Fetch’s Spring Market.
While a few of the brands at Fetch Shop have frequented the markets, Adams really wants to focus on showcasing established small businesses. “At the markets, we cater to people who literally just started, to people who have a really viable business,” Adams says. “Once they’ve been able to go through our markets enough, and understand their product more, their packaging, and how to run a business, this is the next step.”
If You Go: Fetch will be open everyday starting June 4 from 11 a.m. to 7 p.m. 1855 Blake Street, Suite 100