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Are you a fan of this living room's geometric coffee table (by Boulder's Atla Design)? Buy it. And that minimalist lamp (from Denver's Fenway Clayworks)? That can be yours, too. In fact, nearly everything in this living room—and the rest of this small home—is for sale, thanks to shoppable-rental startup the Sursy. Photo courtesy of Josie V/From The Hip Photo

Like That Sofa In Your Airbnb? Now You Can Buy It

That is, you can if you're staying at local startup the Sursy's first shoppable rental home in Lincoln Park.

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Have you ever walked into your hotel room or vacation rental home and thought, I love that sofa! Or, that lamp would look amazing in my living room! We bet the answer is yes.

It was for Lauren Richardson. In fact, the Charlotte, North Carolina, native once tried to buy a coffee-table book from a hotel she was staying at in Chicago, and it sparked an idea: She could decorate short-term rentals and develop a way for guests to buy the products they were using, reading, and sleeping on.

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Thus, the Sursy was born. (The name is a made-up Southern word that refers to a small trinket brought back from a trip.) Richardson calls it an “experiential hospitality startup,” and she launched the concept’s first rental—a two-bedroom, brick-walled home in Lincoln Park—in June.

This isn’t Denver’s first exposure to shoppable homes. Guest House is based on a similar idea, except founder Alex Ryden stages high-end, on-the-market houses instead of guest rentals.

In total, there are more than 100 pieces—representing more than 70 makers and brands, including many from Colorado—for sale inside the Sursy’s inaugural home. “It’s a gallery-like experience in a home,” says Richardson, who focuses on small businesses and handcrafted, locally made (whenever possible) items. “I want every product to have a story,” she says. “People appreciate knowing where things come from.”

While a few pieces, like a couple of wood masks on the walls and a side table, are the homeowner’s, the rest were picked out for the space by Richardson. (She also swapped out the painter’s ladder the homeowner was using to reach the lofted second bedroom for a chicer—and sturdier—version.) She calls her style eclectic-meets-modern-bohemian.

Everything from the sofa to the kitchen table to the shower curtain to the bedding (eucalyptus sheets from Sheets & Giggles in Boulder) to the paint on the walls—yes, really—is for sale. Interested guests can simply scan the QR code on the attached wooden tag using their smartphone cameras, and a webpage opens that lists all the product and maker details; guests simply input their payment information and Richardson ships their purchases the same day they check out. In the case of a book or other small item, such as soap or silverware, guests can simply pack them up in their luggage (after paying, obviously).

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Richardson charges a monthly staging fee and takes a percentage of the overnight rate. The home is rentable like any other Airbnb (check out the listing), with the rate averaging between $185 and $235 per night. People are clearly drawn to the space: The house already has bookings in November. Of course, you don’t need to book a night to incorporate Richardson’s style into your own home: Simply hop on the website and shop the items online. Or, follow the company on Instagram to stay abreast of pop-ups and other events.

The Sursy is currently Richardson’s side hustle—by day, she’s a brand strategist for Denver7—but she’s already working on finalizing details for her second home, in Sunnyside, which she plans to unveil in September. “My passion is design,” she says. “I like homes with character.”

And the Lincoln Park home has plenty of it. Take a spin through its offerings to see what you might want to include in your own home.

The Sursy
The circular, mixed-media artwork hanging above the bed in the main-floor bedroom inspired the house’s entire design, Richardson says. The piece is by Meredith Steele, a visual artist who relocated from Charleston to Denver. Photo courtesy of Josie V/From The Hip Photo
The Sursy
Richardson is stepping up her design game by collaborating with local makers to craft exclusive pieces for the Sursy. In this home, that includes the patterned pillows in the lofted bedroom (made in collaboration with Colorado’s own Olive & Olde’s), the kitchen table (see below), and eucalyptus-scented bars of soap in the bathroom. Photo courtesy of Josie V/From The Hip Photo
The Sursy
A mid-mod console by Denver-based Protea and Pine Custom Woodworking sits near the entryway. The white shelving hidden behind the ladder holds candles, Rocky Mountain mirrors, ceramic match-strikers, sweet treats, and more. Photo courtesy of Josie V/From The Hip Photo
The Sursy
This exclusive the Sursy table is one-of-a-kind, as are the quartet of resin-covered artwork by Richardson’s Nashville-based, childhood friend William C. Bell. The neon sign hanging to the right of the table is by Denver artist Scott Young. Photo courtesy of Josie V/From The Hip Photo
The Sursy
It’s all about the details: The kitchen’s open shelving is stocked with local edibles (not that kind), like custom Queen City Collective Coffee pour-over packets. And all of the kitchenware is available to use and to purchase; we’re fans of local the Anders Collective cutting boards (not pictured) and the colorful, hand-painted glasses from Sally Blair Ceramics. Photo courtesy of Josie V/From The Hip Photo
The Sursy
Bathroom shelves are stocked with made-in-Colorado toiletries, including exclusive the Sursy soap and Beautycounter products (the online clean-beauty line recently opened a brick-and-mortar store downtown). There are even trial-size versions of some items, so guests can test them out before committing to a purchase. All of the cleaning products are from Denver-based Humble Suds. Photo courtesy of Josie V/From The Hip Photo

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