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Digital Advertising Specifications

Ad Submissions

Submit ads to: Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run.

Implementation & Best Practices

All submitted artwork for and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit Flash files are not accepted.


All banners are due at least 5 business days before the start of the campaign.


Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.


Please contact an account executive for pricing and terms.

Run of Site (ROS)

Banners will run in rotation on all pages not sold for exclusive monthly section sponsorships.

Display Ad Units Available:

Display Ad Unit Requirements:

Mobile Ad Units available:

Mobile Ad Unit Requirements:


Sponsor a section of your choice and be the exclusive advertiser for that page. Landing page includes Leaderboard, Half Page and Medium Rectangle banner sizes.

Takeovers can run on the following Categories:

Channels, Directories, Guides and Content Categories. Please contact your account executive for more information.

Ad Units required:

In-banner video

Promote your pre-produced 15 second video ad or HTML5 banner to visitors. Must provide third-party tags. For more creative guidelines, please visit IAB guidelines


Newsletter traffic changes daily. Please contact your account executive to get up-to the-minute statistics.

Ad Units available:

Creative Requirements:

Newsletter Descriptions

The Local: Published daily [example]
A smart, daily look at life in the Mile High City

5280 Home: Published two Thursdays monthly [example]
For the Design-Obsessed Denverite

Getaways: Published two Thursdays monthly [example]
Exclusive travel promotions from 5280 partners.

A-List: Published monthly  [example]
Special events, exclusive offers, chances to win, and more.

Steals & Deals: Published every Friday [example]
Discounts and timely deals from 5280 partners.

The Goods: Published twice monthly [example]
Select offers from 5280 magazine and our partners.

Wellness: Published two Wednesdays a month [example]
Keeping Colorado’s health in check.

Selects: Published monthly [example]
Hand-selected offered just for you.

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