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Case Study: POWDR

Overview: A Colorado ski resort wants to increase local traffic and drive awareness of updated amenities

Solution: Launched a 12 week multi-platform content package, written in-house by 5280, and pushed out on both print and digital mediums. Content featured world-class photography, engaging narrative and reader service features. Promoted on 5280.com, paid post on Adventure travel pages, organic social, and targeted newsletters.

Time on Page:
7:00 min avg time
CTR:
3%

Phone and tablet view of Eldora pages
Copper Mountain native advertorial.
Eldora native advertorial.

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