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—Image courtesy of CodeBaby

5280 Creates An Avatar

CodeBaby's online avatars make surfing the internet easier.

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Colorado’s online health-care exchange makes buying insurance convenient—but not necessarily easier. For that, Connect for Health Colorado tapped CodeBaby. The Colorado Springs startup develops online avatars that guide consumers around websites. But this is no generic body; CodeBaby tailors avatars so they match websites’ demographics. How does it work? To find out, we asked CodeBaby to explain how it would build an avatar for 5280 readers. Let us introduce you to Ana.

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