Kobe's Endorsement Comeback

July 9 2005, 3:11 PM
Remember all the sports analysts that said win or lose, Kobe Bryant's endorsement career was history? That no company would want to be associated with him after rape charges had been brought against him? Well, they were wrong. Kobe and Nike are one again:
Nike is using photos of Kobe Bryant for the first time since his arrest two years ago for an alleged assault on a female employee at a Colorado resort. "Nike agrees with most NBA observers that Kobe ranks among the very best players in the NBA, and his training and preparation are key elements of his game," said Nike spokesman Rodney Knox.