SubscribeAvailable Now

For the Love of Bike-Sharing: Aspen’s WE-Cycle and Google’s Boulder Investment


Bicycle-sharing programs like Denver’s B-Cycle are becoming more popular by the day. B-Cycle itself is expanding across the nation, in cities like Madison, Wisconsin, which is about to invest $100,000 for 350 bikes and 35 kiosks. In Boulder, Google just anted up $25,000 as part of a “commitment to support innovative ways for using Internet-based technology to reduce environmental impacts and improve the quality of life in the communities where it operates,” writes the Treehugger blog, which notes B-Cycle is attempting to raise $1 million for Boulder by May.

In Aspen, the nonprofit WE-Cycle is seeking $550,000 to place an order for 100 bikes and up to 10 kiosks, reports the Aspen Times. According to organizer Mitre Mallory, 150 bike-sharing programs existed across the country in 2009, and by the end of last year the number had risen to 250. WE-Cycle’s bikes can be clunky, but they’re for short trips, says Mayor Mick Ireland, who recently rode one. “I wouldn’t recommend taking them up [Independence Pass]. They’re a little heavy for that.”


Meanwhile, down in Pueblo, where the streets aren’t necessarily considered bicycle-friendly when it comes to designated bike lanes, the city’s system of trails is credited with spurring an increase in biking there, notes the Chieftain, which also points out that a nonprofit group has been working to make the city’s “roadways more accommodating.”

Plan Your Summer

Newsletter Signup

Keep me up to date on the latest trends and happenings around Denver. 5280 has a newsletter for everyone. Sign Up