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Photo courtesy of Belong Designs

Two Colorado-Based Apparel Brands Open a Pop-up Shop in Larimer Square

These two athletic brands belong in downtown Denver.

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Colorado-based Scout Designs and Belong Designs are partnering to open up a pop-up boutique in Denver’s Larimer Square. Beginning today, the two apparel brands coexist in their first retail location—ready to outfit Coloradans with clothes that take them from “trail to town and crag to coffee.”

Lisa Gindy, owner of Scout Designs, has worked in the clothing industry for 15 years. An athlete herself, Gindy understands the struggle of being a modern woman searching for the right pair of leggings that function for trail running and grabbing coffee with friends “without falling down or staying wet after wearing,” Gindy says. After failing to find a pair that worked for her, she decided to create it herself. Scout Designs features a selection of quick drying, vibrant leggings, shorts, tops, and dresses for adventurous women of all shapes and sizes.

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Photo courtesy of Belong Designs

“Belong compliments Scout Designs’ focus on the Rocky Mountain lifestyle,” says Ben Thomson, Belong Designs’ co-owner. Like Scout, Belong Designs also features clothing and accessories designed for modern day adventurers. The company focuses on athlesiure clothing—athletic-style clothing for everyday life—that “looks good and feels better,” according to Thomson. Meant for athletic body types, the clothes are designed to be worn all day, from mountains to meetings. “Our clothes are made with versatek,” Thomson says. The polyester, rayon, and spandex blend doesn’t shrink, is soil resistant, wrinkle resistant, and made for transitioning from a hike to walking around town.

The brands’ owners met through social media and noticed that their core values shared much of the same focus—following your passions. After connecting, the two brands decided to work together on the pop-up. Located at 1425 Larimer, the shop will be open for at least three months. “Eventually, I slowly want to open up concept shops in Denver and in mountain towns,” Gindy says.

Both brands plan on using the pop-up as a way to connect with consumers and find out what they’re looking for. “We want to cater to all demographics,” Thomson says. “We can customize our product based on what the consumer is looking for.”

This flexibility is often overlooked in larger companies, says Gindy, who spends most of her life in athletic wear. “Clothes that look good on the rack don’t always feel the same.”

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