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Every Tuesday morning, Wunderkin Co. founder Hillary Denham posts an average of 3,200 bows for sale, from $11 to $24 apiece, on her company’s website. You’d think that’d satisfy her customers for a while—yet the handmade, knotted ribbons she designs primarily for babies and kids can sell out in as little as 30 seconds. The Denverite has spent five years fostering such passionate patrons by focusing not only on cute, but also on quality: Wunderkin hires just 0.5 percent of seamstresses who apply and sources its natural fabrics from upscale vendors such as Liberty London, a luxury department store in the English capital’s West End. Every product is guaranteed for life. Wunderkin bolsters its wares with rich storytelling, using inspiring places to inform its seasonal collections. In fall 2018, for example, Denham took cues from Piney River Ranch in Vail to produce linen, cotton, and gauze bows such as the flame-colored Campfire. Wunderkin appeals to parents because it creates affordable luxuries, Denham says, which helps explain how the company moved about 170,000 bows in 2018. More arrive March 5, when Denham releases her New Orleans–influenced spring collection. If your mouse finger isn’t quick enough to snap one up, don’t worry. More are on the way.