It seems fewer young men can afford to drop on bended knee, profess their love to the woman of their dreams, and pop open a box of glimmering ring-bling.

The Shane Co., known for its radio commercials featuring monotone CEO Tom Shane, has filed for Chapter 11 bankruptcy protection, according to the Denver Business Journal.

The Centennial-based jeweler, founded in 1971, lists assets and debt between $100 million and $500 million in federal court documents and owes $26 million to its 20 largest creditors. The downturned economy and the state of the luxury-goods retail market created a cash crunch at Shane, according to attorney Caroline Fuller. In a statement, Tom Shane blames the holiday season, saying it “dramatically impacted existing liquidity” (via The Denver Post).