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A new safety campaign designed to raise pedestrian-safety awareness in Denver will formally kick off today near the site of an accident that critically injured a teenager earlier this year.
“Heads Up” will be a citywide marketing plan that uses billboards to make drivers more mindful of pedestrians. Denver has had more than 100 auto-pedestrian accidents so far this year, and last year there were 265 auto-bike wrecks in the city that led to serious injuries or death. The Denver Post reported last month that accidents were up almost 35 percent from Jan. 1 to April 24 when compared to the same time in 2010. The newspaper also reported hit-and-run cases have increased 55 percent “over each of the previous four years.”
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The “Heads Up” press conference will include Denver Mayor Michael Hancock and police chief Robert White and will begin at 1:30 p.m. outside East High School. On Feb. 26, an East student was severely injured in a hit-and-run accident near the school; minutes later, another teenager was hit by a different vehicle just a few blocks away.
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