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A new industry is taking root in Colorado, giving homeowners another thing to possibly boast about at their next cocktail party: environmental friendliness. The trend, reports The New York Times, isn’t so much based in being politically correct as it is in money–saving it, that is. But determining which changes to make–from installing low-flow toilets to going wild with a new lighting system–can be a challenge. Enter the eco-consultants, some of whom can be found at GenGreen, a Colorado company that in recent years has created a vast online professional network of experts and consultants who can help you make your green dream a reality. GenGreen launched in Fort Collins back in 2007, as Panorama contributor Joshua Zaffos reported for the Rocky Mountain Chronicle at the time.