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Footnoted has discovered an “interesting new disclosure about Porsche” tucked deep within a financial filing. The German car-maker is suing Crocs, the Niwot-based shoe manufacturer, over the use of the name Cayman. Back in May, Crocs Europe B.V. received a letter from Porsche claiming that Crocs’ Cayman shoe model infringes upon their trademark for the car of the same name.
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Crocs Europe was ordered to “immediately cease and desist,” and in July the company received an injunction notice, although it is hard to see how people could confuse the slow-moving rubbery Crocs sandal that sells for $29.99 for the zippy Porsche Cayman, which goes for $51,000.
Crocs plans a vigorous defense, and as Footnoted theorizes, “it’s got to be an expensive distraction for Crocs, which had to find a law firm in Germany to represent its interests.”
Chris Weiss of MotorCrave chimes in: “Porsche has helped to draw an analogy between its car and a pair of $30 foam slippers. Nice job Porsche.”