For 37 years, the SnowSports Industry of America held its major trade show for ski equipment and apparel in an unlikely city: Las Vegas. Now, the show undoubtedly has a better backdrop: Denver, with its horizon of snow-capped peaks.
The trade group has signed an 11-year deal with the city, notes 9News, which reports that the 15,000-17,000 convention-goers from around the country each year could mean $30 million in revenue for the show.
Give One Year of 5280 for just $16.
“When we were in Las Vegas, we were a number. Here, we’re an industry, and we’re of the size that the town needs us, understands us, and it’s a big deal,” says SIA President David Ingemie.
Denver may see a bit of the real white stuff for the show, which begins tomorrow. The city could pick up between one and three inches after 11 p.m., as nighttime temperatures plummet to 21 degrees (via The Denver Post).
Meanwhile, in Mesa County, December’s freezing weather might have damaged grape vines, delivering a $5 million hit to the state’s winemakers, according to Grand Junction’s Daily Sentinel.